What Delights You Into Loyalty?
What brand of eggs do you buy? For the last several months, I’ve been buying these.
And to be honest, I couldn’t have even named the brand for you - but something about the packaging made it worth an extra $2 several times in a row.
So many times that last week on our regular shopping run at Publix, my son Rollins said, “Look, mom, they’ve got butter! Let’s try it.” And so for a dollar more than the store brand, we brought two sticks home with us.
Even at that point, I would have recognized the box, but I wouldn’t have been able to share the name with you. Not yet.
But then, one morning the following week, I bothered to actually look at the little slip of paper that was always in my egg carton. That’s where I met Playful Patricia, Bird of the Month, in the Vital Times.
And that was the day I just had to know more about Vital Farms.
And I began to wonder, how had their packaging engaged me, turned me into a loyal customer before I even knew their name? And how had they lived so deeply into the ideal I’d created of them by delighting me one morning with Playful Patricia?
Now, a little background on me and my fascination of feathered friends is probably called for at this point. You see, when all my friends were curled up with Judy Blume as a kid, I was 100 pages into The Birds of North America. My house contains WAY too many items with birds on them: pillows, coffee mugs, prints, pajama pants - the list goes on and on. And one of my bucket list items is A Big Year (cue birdwatching nerdom, please!).
So, you can see why meeting Playful Patricia made my day! Made every egg taste even more delicious! And created a loyal fan for life!
I’ll pay $2 more for my carton of eggs as long as I possibly can.
What are the brands that delight you? What is that product that you are willing to pay more for every time?
Now, step back and ask yourself: “How did they earn my loyalty?”
And, then ask yourself, “How can I replicate that move in my own business?”
Join me on LinkedIn and let’s talk about the brands we love and why we love them.
Did you know? On Sundays at 4 pm ET, I host a business workout. It’s called Hustle Habit. I hope you’ll come have some fun and engage in some major productivity with me on Sunday. Here are the details!
Check out the Vital Times, y’all! 🐔